Having a website isn’t just about selling things online — it can also provide something of value to your potential and existing customers.
If you are still not sure how having a website will help you grow your business check out seven reasons why every business should have one.
1. Customers expect you to have one
Probably the single, most important reason. Over 60% of users expect businesses to have online content talking about their business, and more than half head straight to the brand’s website for this information.
2. It provides a channel to show off you work
No matter what type of business you do, a website is the perfect place to show off your work and display your skills. By building a portfolio section, image gallery or videos, as well as testimonials from your clients, you can demonstrate what makes you think your business is so good.
3. A website can save you time
By providing important information to your customers online, you can save huge amounts of time that you would otherwise spend communicating with your customers.
Talking to customers on the phone, in messenger or emails, face-to-face at meetings or networking events, it all takes huge amounts of time. Creating flyers, brochures and other marketing material also takes time – research, communicating to your designer, printers and so on.
Customer engagement and marketing will always have its place but consider which would be better placed on your website.
4. A website can improve your customer service
A website is a great way to provide value added service to your customers, it is a great way to keep them coming back to your when they need your products or services again, not to mention assisting with recommendations, giving them a place to go and check you out.
No matter what products you sell, you can share tips to your customers on how to use or care for the products they’ve purchased from you. You can also provide tips on popular topics relating to your products and services. Then consider how you can tailor and target your content to your different types of customers and their needs.
5. You control it
You cannot control what others say about you on social media sites and review sites, but you can help influence your customer’s perception by creating your own business story.
A company blog can help businesses get their message, values, and personality in front of their target audience faster than print ads or brochures.
6. Your competitors all have company websites.
Your customers will most likely start the buying process with research and recommendations from others and their favourite social media channels.
So if you’re not in front, or even competing with your competition, you’re giving your potential customers a reason to go elsewhere. See what your competitors are doing and aim to do it better.
7. You’ll show up in Google search results.
Over 80% of consumers perform online research before making a purchase online or even offline. That means they go to Google and type in one or more keywords, like “local plumbers” or, if they know what they want, “I need my boiler servicing.” In the hope of getting the answer/result they want.
If you don’t have a website for your business, the chances of showing up in search engines is nil. But if you have a website, you can optimise it for search engines, increasing your chances of appearing at the top of the results and getting more visibility with potential customers.
Long-tail keywords, meta descriptions, and titles are just some of the things we can tailor on your site to improve your search engine results (SEO).
If you haven’t got a website for your business, we can guide you through the process, we offer affordable, professional websites that look great, work hard for you and achieve results.