1. Protection From Internet Hackers
HTTP is the text protocol which sends information between your computer or device and the website you’re using. HTTPS is the secure version. It encrypts your personal information between the two, so anything sent between the pair is protected meaning it is unreadable to hacking techniques.
2. You Look More Trustworthy to Your Visitors
It goes without saying that readers trust a secure site with an SSL certificate more than one which do not. You should always check whether a site is safe by checking the website address, particularly when shopping online or submitting personal information in forms.
3. Chrome Will Not Display Your Site Properly
Google Chrome will display a warning when a site is unsecure. Any readers trying to visit a site which doesn’t have an SSL certificate will instead see a page alerting them that the connection isn’t protected.
4. Improved Search Engine Rankings
Google doesn’t like unprotected pages and will rank you accordingly.
Many people rely on search engine optimisation (SEO) to achieve a higher rankings in search engines to generate new business. But search for anything, and the chances are the vast majority of results on the first page will have HTTPS addresses.
With an SSL Certificate, not only will your visitors trust you more, but search engines will too. This means it will rank higher on Google! 🙂
5. Improved Site Speed
100’s of elements affect your search engine rankings and one of these is the site speed. The faster your website is, the more people will visit, and the higher you’ll appear in the search results.
A HTTPS protected website also improves the loading speed of pages, great for the customers experience. Win Win!
6. It Doesn’t Cost Much
Adding an SSL certificate can be an intimidating task, which is why some smaller websites don’t do it, it used to be only the big names and online shops that use them but now it is increasingly important for all sites, even small sites to become secure. We work with Let’s Encrypt, our favoured free service for protecting your websites. Get in touch with us and we can help you get the security for you and your visitors.